Latest News: Construction has reached level 18!

Welcome to a contemporary and stylish new tower in the heart of Southbank’s celebrated Arts Precinct.

Lifestyle Collection with turnkey features from $499K

By Central Equity – 100% Melbourne developer with over 30 years experience.

Our brand new major release The Boulevard is now selling - inspect 7 days

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Save up to $51,000

Buying in Southbank? Owner occupiers can save up to $51K stamp duty and investors can save up to $27K stamp duty.

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June 2021:
Construction Update

FOCUS is rapidly taking form with the podium structure at full height, the tower floorplates starting to take shape and the lift core at level 18.

Construction is being undertaken by Multiplex, one of Australia's largest builders and the same company behind construction of our multi-award winning Southbank Place project.

Visit our construction gallery to see the latest progress photos.

Join us Sept 27 - 29 for the Boulevard Release special event

Discover a brand new release of 1, 2 & 3 bedroom apartments. Preview for the first time, from $499K.

151 City Road, Southbank

The Boulevard Details

Welcome toSouthbank

Walk to the internationally renowned Arts Centre. Stroll to riverside dining by the Yarra and local icons like Crown, South Melbourne Market & the Royal Botanic Gardens.

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resort stylefacilities

Enjoy access to the glass-roofed indoor pool, gym and sauna. Relax in the stylish residents' lounge, dining area, landscaped BBQ terrace or luxe theatre. A friendly & professional concierge is on-site 24/7 for your convenience and peace of mind.

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Experience a limited collection of new apartments complete with turnkey inclusions, uncompromising design and spacious layouts up to 107m2.

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  • Motorised blinds
  • Miele microwave & dishwasher drawer
  • Private balconies
  • Concealed heating & cooling
  • Sleek design with integrated storage
  • Integrated desks & studies in some homes
  • Grand 2.7m high ceilings

focus onquality

Our apartment designers think beyond the details you see. They think about the details you'll never see. Visit our display for an inside look at the lengths we go to make every one of our apartments truly feel like a home.

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focus onchoice

Whether you are an empty nester, city based professional, young family, first home buyer, or savvy investor, we have a design for you.

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Get your floorplan pack.

See a selection of our favourite floorplans and the FOCUS brochure, or contact us today to inspect the entire range.

Spring Sale

Nov 17 & 18 book now for great deals, to see our new releases and a free market update.

Trusted for 35 years

Central Equity are a 100% Melbourne company. 100% Australian owned. With a proven track record, acclaimed commitment to after sales service, and over 80 delivered projects, Central Equity has been trusted by Melburnians for over 30 years.

What our customers say:

Deal direct with a 100% Melbourne owned developer

We’re Central Equity, an award-winning Melbourne developer since 1987. With over 80 projects delivered as promised, we’ve been trusted by Melburnians for over 30 years.

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