Under construction now! Click for construction progress.


Welcome to a stylish new tower in the heart of Southbank's celebrated arts precinct.

Spacious new apartments from $509K.

Our brand new major release The Boulevard is now selling - inspect 7 days

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Ready to start living in FOCUS? Flexible settlements of 90/120/180 days are available now.

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Construction News & Updates

FOCUS is progressing well, click here for the latest construction updates, news and photos:

construction updates

Join us Sept 27 - 29 for the Boulevard Release special event

Discover a brand new release of 1, 2 & 3 bedroom apartments. Preview for the first time, from $509K.

151 City Road, Southbank

The Boulevard Details

Welcome toSouthbank

Walk to the internationally renowned Arts Centre. Stroll to riverside dining by the Yarra and local icons like Crown, South Melbourne Market & the Royal Botanic Gardens.

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resort stylefacilities

Enjoy access to the glass-roofed indoor pool, gym and sauna. Relax in the stylish residents' lounge, dining area, landscaped BBQ terrace or luxe theatre. A friendly & professional concierge is on-site 24/7 for your convenience and peace of mind.

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next generation city homes

Uncompromising design, turnkey inclusions and spacious layouts up to 107m². Experience next-gen city living in your FOCUS apartment.

more info & photos
  • Motorised blinds
  • Miele appliances incl. built-in microwave
  • Private balconies
  • Concealed heating & cooling
  • Sleek design with integrated storage
  • Integrated desks & studies in some homes
  • 2.7m high ceilings & floor-to-ceiling windows

focus onquality

Our apartment designers think beyond the details you see. They think about the details you'll never see. Visit our display for an inside look at the lengths we go to make every one of our apartments truly feel like a home.

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focus onchoice

Whether you are an empty nester, city based professional, young family, first home buyer, or savvy investor, we have a design for you.

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Get your floorplan pack.

See a selection of our favourite floorplans and the FOCUS brochure, or contact us today to inspect the entire range.

Spring Sale

Nov 17 & 18 book now for great deals, to see our new releases and a free market update.

Trusted for 35 years

Central Equity are a 100% Melbourne company. 100% Australian owned. With a proven track record, acclaimed commitment to after sales service, and over 80 delivered projects, Central Equity has been trusted by Melburnians for over 30 years.

What our customers say:

Deal direct with a 100% Melbourne owned developer

We’re Central Equity, a multi-award winning Melbourne developer since 1987. With over 80 projects delivered as promised, we’ve been trusted by Melburnians for over 30 years.

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