Latest News: Construction to commence soon!

Welcome to FOCUS – a contemporary and stylish new apartment tower in the heart of Southbank’s celebrated Arts Precinct.

By Central Equity – 100% Melbourne developer with over 30 years experience.

Our brand new major release The Boulevard is now selling - inspect 7 days

Arrange an inspection at our on-site display centre, open everyday at 75 City Road, Southbank.

Currently Closed: Today's hours are 10am - 5pm.

Join us Sept 27 - 29 for the Boulevard Release special event

Discover a brand new release of 1, 2 & 3 bedroom apartments. Preview for the first time, from $489K.

75 City Road, Southbank

The Boulevard Details

focus onlocation

Welcome to Southbank - the heart of Melbourne. Walk to the internationally renowned Arts Centre. Stroll to riverside dining by the Yarra and local icons like Crown, South Melbourne Market & the Royal Botanic Gardens.

explore the location

focus onfacilities

Enjoy access to the glass-roofed indoor pool, gym and sauna. Relax in the stylish residents' lounge, dining area, landscaped BBQ terrace or luxe theatre. A friendly & professional concierge is on-site 24/7 for your convenience and peace of mind.

see the facilities facilities video

focus onliveability

Up to 115m², FOCUS apartments are larger than many others on the market - and exceptional value. Perfect for families, city professionals and investors. Qualifying owner occupiers will save from $20,000 up to $52,000 in Stamp Duty.

focus onquality

Our apartment designers think beyond the details you see. They think about the details you'll never see. Visit our display for an inside look at the lengths we go to make every one of our apartments truly feel like a home.

inspect today details matter film

focus onchoice

Whether you are an empty nester, city based professional, young family, first home buyer, or savvy investor, we have a design for you.

see colour schemes

Get your floorplan pack.

See a selection of our favourite floorplans and the FOCUS brochure, or contact us today to inspect the entire range.

Trusted for over 30 years

Central Equity are a 100% Melbourne company. 100% Australian owned. With a proven track record, acclaimed commitment to after sales service, and over 75 delivered projects, Central Equity has been trusted by Melburnians for over 30 years.

What our customers say

We are Central Equity and we can help.

Deal direct with a local Melbourne developer with 30 years’ experience and 75 projects delivered as promised. Our sales team do not work for commission and are dedicated to matching buyers with the perfect property for their needs.

Display Centre Open 7 days a week

75 City Rd, Southbank (map)

Currently Closed: Today's hours are 10am - 5pmMon to Sat: 10am - 5pm & Sundays: 12pm - 5pm

Call Lucia

  0409 356 326

Canto, Mandarin & English

Call Jamie

  0411 892 236